Every year since the release of Ornellaia 2006 a contemporary artist has designed a site-specific work of art for the estate and a set of limited-edition labels, inspired by a word chosen by the Estate Director to describe the character of the new vintage.

The Vendemmia d’Artista project involves the limited-edition production of 111 large-format bottles (100 Double Magnums, 10 Imperials and 1 Salmanazar), which are numbered and signed personally by the artist. Since 2012, every case of Ornellaia has included one bottle featuring a label created by the artist.
Collectors around the world compete for these bottles, most of which are sold during an annual charity auction to support the world of art.

Since 2009, Ornellaia has donated all the proceeds from its Vendemmia d’Artista charity auctions, generously overseen by the most prestigious auction houses, to benefit art foundations and museums all over the globe. 

Since 2019, a longstanding relationship connects Ornellaia and the Solomon R. Guggenheim Foundation and profits from the Vendemmia d’Artista project have benefited accessibility programs at the Solomon R. Guggenheim Foundation.

In 2025, Ornellaia continues to support the Foundation by contributing to the conservation of key collection works featured in the upcoming Collection in Focus: Modern European Currents exhibition at the Guggenheim New York.