Ornellaia 2016 “La Tensione”
The artist Shirin Neshat has been chosen to interpret the character “La Tensione” (Tension) of the Ornellaia 2016 vintage. For the eleventh edition of the project Vendemmia d’Artista she has created a work of art for the estate, customized a limited series of bottles in large format, and designed a label that, expressing the vintage character, will be inserted in each Ornellaia case containing 6 bottles of 750ml.
Artist Shirin Neshat
Shirin Neshat is an artist and filmmaker living in New York. Neshat’s early photographic works include the Women of Allah series (1993–1997), which explored the question of gender in relation to Islamic fundamentalism and militancy. The artist’s earliest works were series of photographs exploring the political and social conditions of Iranian and Muslim life, particularly focusing on women and feminist issues. Her subsequent films departed from overtly political content or critique, in favour of more poetic imagery and narratives, portraying abstract oppositions based around human society, the individual and the group. Neshat continues to explore and experiment with the mediums of photography, video and film. Her most recent bodies of work include the photographic series The Book of Kings (2012), The Home of My Eyes (2015) and the trilogy Dreamers comprised of three video installations: Illusions and Mirrors (2013), Roja (2016), and Sarah (2016).
As with every edition, the artist Shirin Neshat has created a collection of large formats: 100 Double Magnums (3L), 10 Imperials (6L), and a unique Salmanazar (9L). Shirin Neshat has also designed the special label for the 0.750 format: a single bottle with artist’s label in each case of Ornellaia 2016. Central to the current presentation is the theme of wine as a moment of social sharing, a life force that according to the Persian poet Omar Khayyam should be “enjoyed during our brief time on earth”. The labels represent details of female faces, hands and bodies which are completely covered by Farsi calligraphy. These contrasts between the softness of the skin and the graphic nature of the text seduce the eye and engage the imagination.