Ornellaia 2019 “Il Vigore”
For the 14th edition of Ornellaia Vendemmia d’Artista, Nathalie Djurberg and Hans Berg have interpreted the “Il Vigore” character of Ornellaia 2019, chosen to describe the energy of plant growth and the flourishing condition of nature that transforms itself, giving life to a landscape of energy, strength and power. As with every edition, the artists created a collection of large formats: 100 Double Magnums (3L), 10 Imperials (6L) and a single Salmanazar (9L). Djurberg and Berg also created a special label for the 750 ml format: each case of Ornellaia 2019 contains one bottle with the artists’ label.
The Artists Nathalie Djurberg & Hans Berg
The Swedish artists Nathalie Djurberg and Hans Berg have been working together since 2004. Using different media and techniques to focus on the intersection of images, sounds, animation and music, they create multisensory works with a strong emotional impact. In their imaginary, fairy-tale world, lively stop-motion animations dramatized by Hans Berg’s music are fragments of memories and dreams that unfold a carnival-like overturning of characters and reversal of roles.
In their interpretation of the character of Ornellaia 2019 “Il Vigore”, the artists focused their project on the theme of metamorphosis, the cyclicity of nature and its transformation, as well as on the relationship between man and earth. These concepts are expressed in a project that evolves from the design conceived for the 750 ml label to the sculptures of the large 6L and 9L formats. Using all five senses, the artists invite us to reflect on the endless creative possibilities of nature. This concept is expressed by the sense of touch in the design created for the labels of the Double Magnums (3L), with the relief created using tiny grains of earth from the Ornellaia vineyards, expressing the direct link between man and nature through tactile sensation. The Salmanazar represents the final evolution of this process, where the bottle seems to give birth to creatures and floral elements with voluptuous shapes. Lastly, the video introduces movement and sound to represent a further phase of this transformation combining art, life and nature.