Vendemmia d'Artista

The project

The Swiss artist John Armleder has been chosen to interpret the character “l’Incanto” (the Enchantment) of the Ornellaia 2012 vintage. As part of the 7th Edition of Ornellaia Vendemmia d’Artista he will create an Art work to be installed at the Estate, the labels for the exclusive edition of large format bottles and a label to present the vintage character in each case of Ornellaia (one bottle in each case of 6x750ml.). Born in 1948, John Armleder lives between Geneva and New York and is recognized as being one of the most important and influential Swiss artists of his generation. With his style and vocabulary, he has created over the years a universe of eclectic works ranging from painting, sculpture and performance. A fundamental element of his artistic research is the analysis of the context in which the works will be exhibited that becomes a central element of the creative process.