Authenticity

Verify the authenticity of your bottle

Since 2001, every bottle of Ornellaia, irrespective of size, has the brand name ORNELLAIA embossed at the base of the bottle.


Starting with the 2011 vintage, an authentication seal is affixed by the Estate to all bottles of Ornellaia before shipment. This seal includes information pertaining to the specific bottle in question, which is registered in a database accessible to consumers.

Guaranteed origin and integrity

This seal, developed by Prooftag™, offers dual protection. – A tamperproof seal on the capsule confirms the origin and integrity of the bottle, and clearly shows any attempt to alter it. – The seal has a Bubble Tag™ consisting of a translucent polymer in which a random configuration of bubbles is self-generated by physical reaction. This unique constellation of bubbles corresponds to a unique identifier, just like a fingerprint, for each bottle. The Bubble Tag™ is associated with an alphanumeric code and a QR code.

Indentify and authenticate your bottles

You can authenticate your bottle whenever you wish by comparing the Bubble Tag™ on the seal with that on the Ornellaia website. Enter the bottle’s alphanumeric code or flash your bottle’s QR-Code with your smartphone using the I-Proof or Mobiltag application.

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