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Ornellaia 2013 “L’Eleganza”

The Japanese artist Yutaka Sone has been chosen to interpret the character L’Eleganza (The Elegance) of the Ornellaia 2013 vintage. As part of the 8th Edition of Ornellaia Vendemmia d’Artista he has created a work of art to be installed at the Estate, the labels for the exclusive edition of large format bottles and a label to present the vintage character in each case of Ornellaia (one bottle in each case of 6x750ml).

Artist Yutaka Sone

Born in 1965 in Shizouka, Japan, Yutaka Sone studied fine art and architecture at the Tokyo Geijutsu University. Now based in Los Angeles, Yutaka is a well-known artist for even those who take even a tangential interest in the world of art. A painter, sculptor and one of the best representations the word “artist” connotes. A man whose passion and rich intensity exudes to the point where it’s not only visible in the detail and philosophy behind his work, but simply from standing next to him.
He has had solo exhibitions at Kunsthalle Bern, Switzerland; Aspen Art Museum, Colorado; The Renaissance Society at the University of Chicago (all 2006); Museum of Contemporary Art, Los Angeles (2003); and the Toyota Municipal Museum of Art, Toyota, Japan (2002). The artist representated Japan, along with Motohiko Odani, at the 50° Venice Biennale in 2003. He lives and works in Los Angeles.

Inspiration

“When I began this project, and as I have worked with marble all my life, I knew exactly where I needed to go to interpret L’Eleganza of Ornellaia 2013 vintage. I decided to visit the marble quarries of Carrara where Michelangelo used to take the stone for his celebrated sculptures. My two dear friends, Luc Tuymans & Rirkrit Tiravanija accompanied me on this special journey and together we enjoyed a picnic in this magical place, high in the mountains, surrounded by the pure white marble cliffs facing out to the sea and beyond. For me this place epitomises the sublime elegance of nature and it inspired me as we shared food, great wine, conversation and our close friendship. As you see from the labels I have created, I wanted to interpret the values of sharing, of friendship and the extraordinary uniqueness of this experience”.
Yutaka Sone

Special Labels

Ornellaia has invited Japanese born artist Yutake Sone to be part of the Vendemmia d’Artista project and interpret “L’Eleganza” as the character of Ornellaia 2013. As with every edition, the artist has created a collection of large formats (100 Double Magnums (3L.), 8 Imperials (6L.) and a unique Salmanazar (9L.) as well as the single bottle label to be found in every standard case of Ornellaia 2013. Yutaka Sone has always had a profound interest in landscapes and chose to interpret “Elegance” by organising a picnic with 2 fellow artists in the majestic marble quarries of Carrara in northern Tuscany. The art works tell the story of that day spent celebrating their friendship surrounded by the supreme elegance of mother nature. The large format labels are story-boards of that unique experience using the mediums of photography, screen printing and sculpture.

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