Ornellaia 2012 “L’Incanto”
The Swiss artist John Armleder has been chosen to interpret the character “l’Incanto” (the Enchantment) of the Ornellaia 2012 vintage. As part of the 7th Edition of Ornellaia Vendemmia d’Artista he will create an Art work to be installed at the Estate, the labels for the exclusive edition of large format bottles and a label to present the vintage character in each case of Ornellaia (one bottle in each case of 6x750ml.).
Artist John Armleder
Born in 1948, John Armleder lives between Geneva and New York and is recognized as being one of the most important and influential Swiss artists of his generation. With his style and vocabulary, he has created over the years a universe of eclectic works ranging from painting, sculpture and performance. A fundamental element of his artistic research is the analysis of the context in which the works will be exhibited that becomes a central element of the creative process.
“When I tasted Ornellaia 2012 for the first time I was immediately transported to a world of dreams. It was unexpected and surprising. A moment that can never be repeated. The image represents the surprise and pleasure I felt, and I want people to experience that feeling for themselves. When they discover the label for the first time that unique experience will become their own.”
Following on from the “Splash”, the label created by John Armleder for Ornellaia’s iconic bottle, and which represents a recurring them in his work, these extraordinary sculptures represent, in the artist’s vision, the moment of enchantment as the wine emerges forth from the bottle, captured in an instant and frozen forever in time. Like a cloak that envelops the bottles, the glass sculpture transforms the bottle and everything inside it into a work of art, in an intense dialogue between dimensions of aesthetics and taste that are inseparable. The clear glass sculptures, each one unique due to the artisanal techniques used to create them have been created with a different finish for each large format of Ornellaia: iridescent for the 100 double magnums, chrome for the 10 imperials and gold leaf for the Salmanazar.